Motivation

Increase of market share in defined segments.
Increase of cooperation in top management.

Mandate

Strengthening of the sales-oriented corporate culture, especially its service orientation.
Development of a common stance in top management.

Approach

Focusing of the entire cooperation on the topic of customer orientation.
Foundation for the initiative was a mission developed by top management.
Based on this a training curriculum was installed. It was based on the principle "practice inside for the outside"

Results

Increase of sales focused performance indicators by more than 20%.
Increase in customer satisfaction (no. 1 in its industry based on customer surveys).