Motivation

Deregulation of markets. Unfavorable public image.

Mandate

Analysis of strengths and weaknesses of corporate culture and focus on clear competitive advantages.

Approach

Based on a detailed analysis of the corporate culture leadership principles were developed: from cost based budgeting to active customer orientation. The binding implementation was established by a multi phase leadership training.

Results

Successful recapture of market shares. Change of mindset into that of a service provider well received by the public.